Coupang, the U.S.-based Fortune 150 technology and global commerce company, is accelerating its efforts to help American businesses expand internationally, powered by innovative technology, AI and a relentless focus on customer experience.
Expo West draws brands, retailers, manufacturers and innovators from across the globe, all looking to showcase products and explore new avenues for growth. For Coupang, the event deepened existing partnerships and forged new ones with American companies eager to reach millions of new customers abroad.
“Anyone and everyone in the grocery space – whether big, small or emerging – has a presence there,” said John Dempsey, head of U.S. Business Development at Coupang. “It’s a massive show that spans all categories.”
To navigate that fast-paced environment, Coupang deployed a large, cross-functional team with a dedicated booth and others canvassing the expansive show floor to connect with vendors and manufacturers.
“It was really a 360-degree approach,” Dempsey said. “We wanted to make sure we were hitting all the various components of the trade show, whether that was speeches, side conferences about categories or emerging technologies, sourcing new business or connecting with brands that found us.”
Coupang proactively reached out to dozens of high-potential prospects while also inviting brand representatives to initiate conversations. That preparation allowed Coupang to enter discussions with a clear, data-informed perspective on how a brand might succeed internationally. “If you schedule a meeting with us, we do our homework ahead of time and we’re ready to introduce you to millions of new customers,” Dempsey said. “We do our work in advance because we want to help you grow and expand while increasing selection for our customers.”
For many companies at Expo West, particularly small and medium-sized businesses, the idea of expanding globally can be daunting. Coupang’s model is designed to simplify the process, enabling American companies to navigate international commerce more seamlessly.
“Our relationships with American small businesses are incredibly important,” said Poole. “The connections built at events like Expo West are vital to growing U.S. exports and driving sales abroad. When those partnerships grow, more American products reach customers around the world.”
To learn more about Coupang’s attendance at Expo West and other trade shows, please navigate to:
